3. The Importance of MARKETING for a Professional Organizer with Geralin Thomas


Wondering How to Become a Professional Organizer? In this series we’re covering Branding and Marketing for Professional Organizers. By breaking it down into 6 easy groups, Professional Organizer, Geralin Thomas invites you to board the Success Express where you’ll have an introduction to future topics: branding, marketing, sales, advertising and public relations for small business owners — specifically professional organizers.

As an entrepreneur, it’s critical that you position yourself as an expert in your field by communicating visually and verbally with elements that help create a cohesive look, feel, sound to your brand. To help you become a professional organizer, I’ll introduce you to the basics and start discussing how to become an expert in the organizing and productivity industry to be seen as the leading authority and increase your influence.

If you’re not sure where to start and you’re scared of wasting time and money on ineffective branding or marketing, let me be your sounding board! I love sharing tips, tools and tactics that help you move in the right direction and communicate your message in a clear, cohesive manner.

– – – – – – – – – – GERALIN’S BIO:
In 2003 I started my organizing business, Metropolitan Organizing, LLC. Since then I’ve been organizing + optimizing my methodologies. I’ve helped hundreds of professional organizers from all over the world organize their organizing businesses, tell their stories + build powerful, purposeful, + professional brands. And, I’d like to help you build a better business so that you can present yourself in a way that inspires confidence + clarity.

Whether it’s related to education, communication, personal determination or world domination, we need to chat.

If it’s time to transform your business into an amazing professional portfolio that brands + markets you as the reliable, dependable, capable organizer that you are, let’s get in touch. Meanwhile, here are a few resources.


Geralin’s Grand Brand Plan: Checklist for Professional Organizers

Business Start-Up Costs for Professional Organizers

Questions People Ask Before Hiring a Professional Organizer

Six Steps for Starting a Professional Organizing Business

– – – – – – – – – – RELEVANT ARTICLES

Selecting a Business Name for Your Organizing Business

Terms of the Trade: Learning the Lingo of the Organizing Industry

Fees: What Professional Organizers Are Charging

Insurance: Types of Coverage for Pro Organizers

Website Design for New Professional Organizers

Virtual Organizing for Professional Organizers

Demystifying The Process of Becoming a Coach

Picking an Organizer’s Brain

Working as an Assistant Organizer


Intro to Productivity and Professional Organizing | NAPO OD1-001

Starting a Productivity or Organizing Business | NAPO OD1-104

Creating Your Own Buzz: Branding + Marketing for Organizing & Productivity Consultants | NAPO OD4-429


Ask Me Anything one-hour coaching calls

– – – – – – – – – – PRODUCTS: TOOLS OF THE TRADE

Terms of the Trade glossaries for Professional Organizers –
New Organizers’ Essentials business forms –

– – – – – – – – – – PODCAST: LISTEN + LEARN
“The Secrets of Success” NAPO Standout Podcast –

– – – – – – – – – – BOOKLIST: READ + LEARN
Amazon link to Hoarding book –
Amazon link to Decluttering book –

– – – – – – – – – -WATCH MORE in this series, uploaded every Friday at Noon!

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Thanks for watching! Remember to ask questions and leave comments below.
This video is targeted to my channel’s audience of Professional Organizers as well as anyone interested in becoming a professional organizer who wants to learn more about business planning, branding, marketing, and communications specific to the organizing and productivity industry.

#geralinthomas #ProfessionalOrganizer #HowtoBecomeaProfessionalOrganizer #OrganizingTips #BecomeaProfessionalOrganizer #Branding #Marketing #ProfessionalOrganizerTraining

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